Performance marketing lead allocate ulang ad budget kuartal berikutnya berdasarkan ROAS (Return on Ad Spend).
Rumus: ROAS = Revenue ÷ Spend. Channel dengan ROAS tertinggi dapat priority budget tambahan.
Aturan baca:
≥ 3→ healthy (return ≥ 3× spend)< 1→ burn money
Isi ROAS (D2:D4) dan Best Channel (E2).
Decision focus: identify winner channel — channel dengan ROAS paling tinggi.