Growth analyst review full funnel per channel: visitor → lead → customer.
Tujuan: identify channel mana yang punya conversion rate end-to-end terbaik (visitor → customer), bukan cuma top-of-funnel volume.
Aturan recommendation berdasarkan Overall CR:
≥ 1%→ "Scale Up"0.5% – 1%→ "Maintain"< 0.5%→ "Optimize"
Isi Overall Conversion % (E2:E4) dan Recommendation (F2:F4).
Overall CR =
Customer ÷ Visitor.