Analisis Conversion Rate per Channel

Growth analyst review full funnel per channel: visitor → lead → customer.

Tujuan: identify channel mana yang punya conversion rate end-to-end terbaik (visitor → customer), bukan cuma top-of-funnel volume.

Aturan recommendation berdasarkan Overall CR:

• ≥ 1% → "Scale Up"
• 0.5% – 1% → "Maintain"
• < 0.5% → "Optimize"

Isi Overall Conversion % (E2:E4) dan Recommendation (F2:F4).

Overall CR = Customer ÷ Visitor.