Marketing lead jalanin A/B test landing page selama 2 minggu.
Sekarang dia mau:
- Lihat conversion rate per variant
- Hitung uplift B vs A
- Tentukan winner
Isi Conversion Rate (D2:D3), Uplift % (E2), dan Winner (F2).
Uplift =
(B Rate − A Rate) ÷ A Rate. Positif = B menang. Winner = variant dengan CR tertinggi.